GOOD GOOD, the no-added-sugar premium spreads brand, originated in Iceland in 2015. Since relocating its production to the Netherlands, GOOD GOOD has rapidly expanded its presence to 35 countries worldwide. In 2022, we achieved the title of the faste
GOOD GOOD is present on shelf in over 10,000 stores worldwide. Use our Store Locator to find the store nearest you. Please note, product assortment and availability vary by store. We recommend calling the store before you go!
Email [email protected] to contact us directly. Alternatively, visit our Contact Us and complete our form.
Customers can find our entire assortment of products on our webshop www.goodgoodbrand.com. Alternatively, we offer a wide range of products on amazon. Visit our brand store on amazon here.
If you’re ready to join the no-added-sugar life and want to sell GOOD GOOD products please reach out to [email protected].
YES. First and foremost the EU does not allow GMOs in food production, so by default we are non-GMO. Plus our Jams, and Peanut Butters are Non-GMO Project Verified. Chocolate Spreads will be within the coming months.
Monk Fruit is currently not approved in the EU for use as an food additive.
For first time purchasers we offer 10% off your first order by signing up to our newsletter. Yotpo
Check that you are entering the discount code correctly. Check that the discount code applies to all the items in your shopping cart. Not all items are eligible for discount codes, which will be displayed under the item information and in your shoppi
Yes all products in our current assortment online are gluten free.
All our Jams, Drops, and Peanut Butters are completely plant based (vegan and vegetarian friendly). Our Chocolate Spreads are only suitable for vegetarians.
NO. None of our products contain added sugar. We use natural sources to sweeten our products such as whole fruit in the Jams, prebiotic fiber in the Peanut Butters, and natural sweeteners.
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Yes! You can check out our recipes blog for free recipes. If you have a recipe you want us to try we would love to hear from you, email us at [email protected]. We also love seeing how you use our products, use the hashtag #goodgoodbrand and
To provide consistent texture and richness in our Choco Hazel spread we use Sustainable Palm Oil. Sustainable Palm Oil is a fat with a higher solid fat content which is required to achieve an optimal structure of the spread. The Palm Oil we use is RS
Our products are BRC certified and are continually audited by 3rd party organization.
GOOD GOOD allergens are listed directly on our labels. Although a product may not contain a specific allergen, our products are manufactured in facilities that could process nuts, dairy, wheat and soy. You can also find our allergens listed on our we
The "best before" date lets you know by what date you can enjoy our products at its prime flavor and quality.
If you do not 100% love the product you purchased, especially if it is your first time trying us out, we would love the opportunity to make it right and that is why we have established our Customer Happiness Policy. Please reach out to us at support@
In place of sugar we use a blend of sweeteners (stevia and erythritol) that retain natural profile of the product and enhance the sweetness without impacting the blood sugar. Both natural sweeteners are GRAS approved by the FDA.